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julho 27, 2006

welcome to my work i

benchmarking

meaning: comparing to specific or agreed standards, comparing the best practices used in other companies in order to improve performance.
bullshit: a classic bullshit term as it can be used to demonstrate breadth of experience or ability to see the wider view. used by consultants to extend their contracts: "wel'll have to benchmark extensively so that we can get a holistic view of the market in all its guises. this work should take us, oh, a year."

in graham edmonds, the business of bullshit (plume, 2006)

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